Stores of the City. by Sancan Ricky

ZARA STORE

Zara is a Spanish fashion chain from Arteijo (La Coruña), Spain. Belonging to the Inditex group, it was founded by Amancio Ortega and Rosalía Mera. It is the flagship chain of the Inditex textile group and has more than 7,000 stores throughout the world.

Zara obtained the first position in the ranking of the Best Spanish Brands 2017, published by the global brand strategic consultancy Interbrand. Zara was recognized as the most valuable brand in Spain, above Movistar and Banco Santander. For yet another year, according to the 'Best Spanish Brands 2019' ranking, Zara continues to be the most valuable brand in Spain.

In 1975, Amancio Ortega, founder of Inditex, opened the first Zara store in La Coruña, Spain. Near the factories located in the nearby town of Arteijo (La Coruña) Spain, where he sold women's, men's and children's clothing. Ortega first named his store Zorba after seeing the classic movie Zorba el Griego, but after learning that there was a bar with the same name two streets down they rearranged the cast letters so that the sign said "Zara."

The first store featured products similar to high-end and popular fashion products but at a low price. This was an unexpected success and Zara began to expand throughout Spain. Amancio Ortega changed the entire clothing manufacturing chain: the design, manufacturing and distribution process to reduce delivery times and thus be able to react to new trends more quickly. This is what we now call “instant fashion”, a concept that involved changing Zara's collections every week instead of every three months (as other retailers usually did), which in turn made the variety of pieces were practically infinite and invited consumers to purchase much more in a short period of time. Improvements also included the use of information technology and the use of groups of designers rather than individuals.

As of August 11, 2017, Zara had 2,232 stores in the world, distributed in 88 markets on five continents. By number of stores, the first country is Spain, where there are 449 stores.12 This fashion brand together with the Chinese e-commerce giant Alibaba, established in October 2014 agreements for a faster, cheaper and more effective expansion to the interior from Mainland China. 1516

Zara stores are located in shopping malls and on the most important sales streets around the world. Zara tends to select the best located and most expensive areas in the world to give its brand a better reputation. Zara has stores on Fifth Avenue in New York, Hollywood Boulevard in Los Angeles, Oxford Street in London, Calle Serrano in Madrid, Via del Corso in Rome, Champs Elysees in Paris, Perspectiva Nevski in Saint Petersburg, Av. Santa Fe in Buenos Aires, Dubai Mall in Dubai, Shibuya and Ginza districts in Tokyo, Gangnam in Seoul, central Hong Kong, among many others.

·         Advantages

The flexible hours of the company and according to me the pay for the time that is going to work is good. The level of responsibility that is acquired.

·         Disadvantages

Bad work environment, assign tasks that are alien to your position, poor time management, staff that does not do their job, not knowing the needs of their employees.

ETAFASHION STORE

It opened its first commercial premises in 1963, on Guayaquil street in the Center of Quito, with the name of ALMACENES ETATEX.

He ventured into the sale of fabrics, furs, household items. Garments were later marketed. In 1978 the 2nd warehouse was opened on Venezuela Street.

On September 14, 1989, it was established as: COMERCIAL ETATEX CIA. LTDA.

A process of transformation of the traditional business begins, to a modern and dynamic company.

It is currently one of the most popular stores in Ecuador, where to attract attention, it offers multiple discounts, short-term offers, in which Ecuadorians will obtain said product.

·         Advantage

It offers good customer service and discounts in almost all its stores in Ecuador.

·         Disadvantages

The short discount time is very low, and it makes users lose interest.

PULL AND BEAR SHOP

Pull & Bear is a fashion firm of the Inditex group -the second to be created after Zara- focused on the youth public and that, like other brands in the group, was born with the premise of making fashion accessible to the general public. His name (pull and carry in English), sought to be two-syllable and easy to remember internationally.

Pull & Bear emerged in 1991, when Inditex decided to incorporate into its group a chain that offered men's fashion at competitive prices. The first of its stores opened its doors in the Madrid neighborhood of Vallecas, and, a few months later, the second would do so, this time in the Cuatro Caminos shopping center, in A Coruña. A year later, the company made the international leap by opening its first point of sale in Portugal.

Currently, Pull & Bear has more than 1,000 establishments around the world. The main headquarters, which functions as a base of operations, is located in Narón, a small Galician town. There, the brand has an eco-efficient building of 27,000 square meters in which 300 people work, most of them young people in their thirties and who come from the main fashion schools around the world.

For its inauguration, a music festival was organized with a very special guest; Brooklyn Beckham, the son of David and Victoria Beckham, who was also the image of the brand.

Among his proposals, fashion garments with an urban spirit, for both boys and girls, influenced by the West Coast of the United States and by music, and in which denim predominates.

In 2018, the singer Rosalía devised a collection for the brand. A year later, Pull & Bear partnered with the Primavera Sound festival to launch a line of garments inspired by the aesthetics of this type of musical event.

In addition to music, the brand seeks inspiration from other cultural phenomena and has developed collections based on the Netflix series La Casa de Papel and Stranger Things.

·         Advantages

very good job and very good work environment

When you are 6 months old you have discounts

·         Disadvantages

Sometimes there is an overload of work

The salary is lousy, the treatment of the managers does not motivate us to want to go to work every day

BERSHKA STORE

The Bershka collections are a reflection of the influence of music, social networks and new technologies in fashion.

Bershka stores display styles and trends based on this philosophy, as reflected in the “Stage” concept, its latest store image, which conveys the spirit that comes from music, concerts and backstage.

Bershka was founded in 1998 as a groundbreaking fashion concept for a young, dynamic, demanding audience up-to-date with the latest trends.

Today, the combination of music, screens, graphics, state-of-the-art lighting and contemporary furnishings make shopping at Bershka an experience in itself.

The brand has three main lines –Bershka, BSK and Men– that provide a wide range of casual, basic, sportswear, jeans, accessories and footwear

 

·         Advantages

Permanent rotation.

Low product price. In addition, the design and aesthetics of its stores are well defined.

Young target audience looking for an inexpensive and current type of fashion.

·         Disadvantages

In certain stores, their attention is not so pleasant, due to the lack of employees in the store.

EXPERIENCE SHOPPING IN ONE OF THESE STORES.

On December 29, 2021, I went to buy my respective clothes for the end of the year, which, like every year, will be spent with my family, the store was in the San Marino shopping center, but since they were times of pandemic, We had to queue to enter, since they were respecting the 50% capacity at that time. There were many discounts in the store, a variety of clothes, shirts, pants, busos, coats, shoes, etc. An employee of the store approaches to give me attention, and asks him for something new that had come to the store, he takes me to the urban clothing part, and shows me a very beautiful bus, the truth is, do not hesitate to ask him for the price, He first told me $ 50, he did not think to buy it, but he indicated that since they were on promotion on these Christmas shopping dates, there was a 20% discount on said clothes, so I bought it without thinking, the attention was super good, and respecting the distance by the covid.

Here I attach a video similar to my experience shopping at the Local Pull and bear

VOCABULARY

Respect and education.

The two very common factors that most of us who go to buy clothes or acquire a service commit, we always lack respect and education, since by being in a hurry or rushing the attention to the employee where they work, you leave us badly as a person, always There has to be respect, say hello, ask please and thank at the end in each public or private establishment where we go.